New Wave Soft Cooler - 20 Can

The New Wave Soft Coolers stand apart for their ridiculously rugged materials and their superior thermal performance. With a reinforced welded zipper, closed cell foam insulation, and a protective strong skin these coolers are tested and proven with top tech. Built for extreme conditions and tough enough to accompany you on treks through the brush, rocky shoreline post-ups, and lunch on the ranch, you’ll find what you need for your next day out in our lineup of anything-but-soft coolers.

• CAPACITY-20 CANS PLUS ICE: The New Wave Soft Cooler has a 20-Can capacity with room for ice! This ultimate outdoors cooler is made from a puncture-resistant material and has an easy to clean liner that makes post-adventure easy.
• LEAK-PROOF ZIPPER: Coolers like this make other ones look like dog toys. With our unique welded zipper our coolers are 100% water and leak proof. Competitors have floppy and collapsible bags that happen to hold ice, upgrade your cooler game to the professional level.
• DENSE INSULATION: You will never be left with a wet gross mess. Wrapped in a heavy duty vinyl shell, it is stronger than any other soft-sided cooler. With up to 2 inches closed-cell foam, this cooler has the insulation to keep your drinks icy cold. Includes a built-in outside dry pocket.
• OVERBUILT, NOT OVERPRICED: We don’t see the reason for making products that our customers can't afford, we overbuilt our cooler to make sure it last a lifetime. Compare our 20 Can Cooler to any of our exorbitantly priced competitors and you will see the value instantly!
• THE NEW WAVE GUARANTEE: If you have an issue with your product, let us know and we will do everything in our power to make it right.